How do I get here?
From the outset of my professional journey, the line between my personal and work life has always been blurred, as I embraced entrepreneurship from a very young age and turned it into a vehicle for expressing my creativity.
My career unfolded in the exciting realm of advertising, marketing, people management, entrepreneurship, and, above all, the realm of positive social impact. Along this incredible journey, I established invaluable relationships in both the private and nonprofit sectors. My work involved creating communication projects aimed at engaging and raising awareness among leaders in key areas such as marketing, organizational culture, social responsibility, human resources, and strategic management. I actively contributed to the development of corporate culture implementation projects, mobilizing thousands of people in organizations across various countries, including Brazil, Argentina, and Peru. I helped connect companies from different sectors with socially relevant causes, adding value to their brands and society as a whole. Moreover, my experience includes mobilizing people for civic actions.
Today, I devote the majority of my time and energy to leading Shoot, a creative studio I co-founded with two visionary partners. Our purpose is clear: to create projects that make the world a better place through communication. Currently serving as CEO, I lead a talented and diverse team of over 10 professionals, coordinating their efforts across different time zones and managing more than 50 projects throughout the year. Together, we are shaping the future of communication with an unwavering focus on positive impact.
My journey is a testament to my passion for making a difference, and I look forward to forging connections and partnerships that enable us to build brands with a genuine purpose and lasting impact.
Some brands I've worked with:
I have already been invited to talk about working with purpose, building a brand in the era of causes, communication strategies and creativity.
I was present in more than 20 different spaces throughout Brazil talking to more than 1000 people in person and online. They also wrote notes in newspapers and channels about my work or personal projects.
Some materials that make me proud:
• TedX João Pessoa | Talk “building a brand in the era of causes.” In portuguese.
• Fractal Course, Between 2017 and 2018, I was a guest professor in the course "Fractal, the new protagonists of communication" together with representatives of other brands such as Google, Vice and Spotify. My class was called “Communication in the Age of Social Causes.”
• IPA Communication Magna Class (University) | Opening class of the year for future graduates in social communication (advertising, journalism and public relations).
• Social Good Brasil | Creative facilitation with the Hack The City project at the largest social impact event in Brazil (workshop for creating urban intervention ideas).
• Hack The City | Creative facilitation to create urban intervention ideas that later became a web series.
• Article in an important innovation channel about the launch of Shoot, my creative studio.
• Shoot has been mentioned in the book “Creative Businesses: 30 Inspiring Stories of Entrepreneurs Who Have Discovered Their Purpose and Are Transforming the World”
• Article on the implementation of the 4-day work week by Shoot in 2022
• Article about Shoot action in PopUp City: Sticker set lets people share items in their community
• Article about Shoot action in Follow The Colors: Most creative cities
• Article about Shoot action in Bloomberg: No signage at your bus stop? Make your own
Some achievements I'm proud of:
- Sign the commitment to the UN Global Compact
- Be one of the first companies in BR to work 4 days a week
- Be a B Company, a business known for sustainable practices on all fronts;
- Top Performance in the Best for Brazil Awards, for 3 years in a row.
- Indigo Design Award 2023 | Gold | Category Integrated Graphic Design for Social Change, with the project The Fantastic Global Cooling Machine
- Bornancini Prize 2022 | Gold | Positive Impact Category - Environmental, with the project The Fantastic Global Cooling Machine
- Brazil Design Award 2022 | Bronze | Social Design Category - Environment, with the project The Fantastic Global Cooling Machine
- Indigo Design Awards 2022 | Silver | Category Integrated Graphic Design for Social Change, with the project Somos da Maré, Temos Direitos!
- Bornancini Prize 2022 | Silver | Positive Impact Category - Social, with the project Somos da Maré, Temos Direitos!
- Brasil Design Award 2022 | Gold and Grand Prix | Social Design Category - Prosperity, with the project Somos da Maré, Temos Direitos!
about me
I have started my professional career with the emergence of the web in Brazil. I have fallen in love with having ideas and testing them in reality. My first experiences were as a web programmer and then I changed to a more creative area, advertising creation. First in art direction and then as an copyrighter. Some time later I started working in the most strategic sectors: campaign planning, media and production. After a long journey, I have begun to start Shoot, a creative communication studio for positive social impact with more than 10 years of experience. Firstly directing the Planning and Relationship sector with brands and then acting as executive director of the organization, with multiple functions.
Since 2018 I have lived in Barcelona, a city I fell in love with for its energy, people and social awareness. Here I met my life partner and we brought life to our baby Luca <3